Robert Cheeke was a scrawny, scrappy teenager who embraced veganism – and raised hell in the process.
Born to a family deeply steeped in animal agriculture, he took a different path. And all his life, Robert has kept that rebellious spirit alive in the service of health, fitness, and compassion.
His new book, Shred It!, is an encyclopedic reference for people who want to become fit and ripped – low body fat, fully developed muscles.
Yeah, it's got workout routines, photos of exercises, eating plans, and recipes – but the book starts with an impassioned plea to the reader: Don't Be Average.
In our conversation, Robert and I cover:
- the importance of finding our passion
- the ways we can lie to ourselves, and how to develop transparency and accountability in our journeys of self-development
- the idiocy of trying to get fit without a workable plan
- Robert's childhood in the 4H club – and what he values from that experience
- the mixed messages he received about animals as a child
- why he once burned a $50 bill in front of his father – and what that taught him about effective activism
- how his advice – and professional results – changed after studying with T Colin Campbell
- the one person he really wants to reach with his message
- and much more…
Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.
Robert's website: VeganBodyBuilding.com
Robert's first book: Vegan Bodybuilding and Fitness