Nelson Campbell is the eldest son of Dr. T. Colin Campbell, co-author of The China Study, and author of Whole, and The Low Carb Fraud. (I helped with those last two.) For the past two years, Nelson has been quietly working on a remarkable project with the potential to change everything for the better.
It's a documentary film that explores why, if a plant-based diet is so good for us, aren't we told about it by our doctors, our media, and our government. And it's a strategy for a follow-on grassroots movement that doesn't rely on politicians, billionaires, or media outlets to promote (or even approve of).
The film, PlantPure Nation, is currently in pre-release, which probably means something in Hollywood. It's scheduled for official release on, fittingly enough, July 4, 2015. And Nelson and the crew need our help to spread the word and turn the film into a catalyst for a bottom-up health revolution.
The Kickstarter Campaign ends on Thursday, May 14, 2015, at 11:41am. We fast-tracked this interview (posting within a couple hours of recording, which is a workflow that I hope never to repeat) so you would have a chance to contribute (and get some nice swag in the process) and share this opportunity with your social networks, digital and local.
In our conversation, Nelson and I cover:
- why most people have never been told about the profound benefits of plant-based eating
- why now is the time to challenge the trillion-dollar industries who benefit from the status quo
- why top-down change almost never works
- lessons from Nelson's activism in small-town North Carolina communities
- how to get conservatives and liberals to agree (hint: they already do, on the important stuff)
- what it's like to go on a 5-week caravan tour with 81-year-old T. Colin Campbell
- “having no enemies” – how to tell a controversial story without alienating cattle farmers, or anyone else
- how we can each help ensure the success and impact of PlantPure Nation
- and much more…
Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.