Dietitian Anthony Dissen has the plant-based science down cold, like many of us. What sets him apart is his research in and experience with group programs to change behaviors in an engaging, positive, and sustainable fashion.
We met through an email correspondence over Proteinaholic, and quickly discovered several common elements in our histories and interests. When he told me his story about running plant-based wellness programs for employees of a hospital, and showed me the results of the pilot run, I knew he'd be a great guest.
If you ever put together behavior change programs, or even want to help family and friends adopt healthier habits, you'll get a ton out of our conversation. Anthony shares incredibly valuable nuggets related to mindset, strategy, and organization that will make any change effort more fun, more sustainable, and more effective.
In our conversation, we cover:
- the myth of expertise: who we listen to and who we don’t
- communication lessons from the paleo movement
- missing elements in plant-based change programs
- Anthony’s mantra of empowerment
- the importance of sharing stories in classes
- why evidence-based scare tactics don’t motivate behavior change
- who was most successful in the Whole Foods Market wellness club
- the power of community
- marketing plant-based nutrition not just as a solution to health problems
- the Get Plant Powered program in action for hospital employees
- carbophobic pushback from the diabetes wing of the hospital
- why they never used the words “vegan” or “vegetarian”
- key elements of the cooking classes: quick, simple, easy
- how they chose the things to measure to evaluate program effectiveness
- the biometric results
- the surprising “spouse factor”
- the importance of fostering self-efficacy
- future plans to turn the pilot group into ambassadors for future programs
- looking at financial implications of successful programs
- and much more…
Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.
My latest article: Is your doctor's medical degree better than your Google search?
The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.