Vlad Chituc is a behavioral economics researcher at Duke University. He works with Dan Ariely at the Center for Advanced Hindsight, and focuses on issues of ethics, morality, and decision-making.
When we chatted briefly a few weeks ago about his veganism and his commitment to reduce animal suffering, I was struck by his contrarian views and the really cool research behind them.
What he advocates is powerful, controversial, and, I believe, extremely important for those of us in the plant-based movement to consider.
Vlad gets excited when he talks about these issues, and then two things happen:
- He talks really fast
- He uses “salty” language
You'll get used to the speed of his speech pretty quickly. I did. If you get offended by colorful language, or typically play this podcast to children, you may want to exercise caution for this episode.
I thought about bleeping out the curse words, but when I compared the value of that task to saving the world (which is what I secretly believe I'm doing with this podcast and my consulting practice ;)…
It was close, but saving the world won by a hair 😉
Vlad and I covered:
- why he tells people he's “mostly vegan”
- the embarrassing truth about his conversion to vegetarianism in college
- why beef is far more compassionate than chicken or eggs
- an economist's “suffering sale” for animal agriculture
- why “theory of mind” is so dangerous
- what Dan Ariely's work on dishonesty tells us about why people don't always act according to their values
- “everyone wants to believe they're a good person”
- how vegan (and other moral) advocacy backfires
- The 1954 UFO doomsday cult and the power of cognitive dissonance
- The “meat paradox” – why we eat chickens and pet dogs
- Why drunk vegetarians eat meat – the shocking USDA study
- the real reasons for behavior change: water flowing downhill
- the stories we tell ourselves about our own journeys, and why they make us less effective advocates
- behavior change and boiling kettles
- “3 words to describe vegetarians” and fear of moral judgment
- the rejection of “moral rebels”
- why the health argument for plant-based eating is much more effective than the moral argument
- are vegans “winning”?
- the significance of Waka Flocka Flame's vegan blueberry muffins
- the uses and misuses of shame
- why equating veganism with the abolition of slavery weakens the movement
- the heartwarming story of Toad the dog
- and much more…
Enjoy, add your voice (kindly!) to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.
The Müller-Lyer Line Illusion
Waka Flocka Flame Makes Vegan Blueberry Muffins (NSFW, depending on where you W)
Vlad Chituc's website: Vladchituc.com
“Why Drunk Vegetarians Eat Meat” – Vlad's article in The Daily Beast
The Center for Advanced Hindsight at Duke University
Compassion, by the Pound: The Economics of Farm Animal Welfare, by F. Bailey Norwood and Jayson L. Lusk
When Prophesy Fails, by Leon Festinger
Telling More Than We Can Know, by Richard Nisbett and Timothy DeCamp Wilson – free PDF
Do-Gooder Derogation: Disparaging Morally-Motivated Minorities To Defuse Anticipated Reproach, by Julia A. Minson and Benoît Monin – free PDF
The rejection of moral rebels: resenting those who do the right thing, by Monin, Sawyer, and Marquez – abstract
Mindless Eating, by Brian Wansink
Is Shame Necessary?: New Uses for an Old Tool, by Jennifer Jacquet
Moral Saints, by Susan Wolf – free PDF
Email Vlad at email@example.com
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Big thanks to Plant Yourself Podcast Patrons Kim Harrison, Lynn McLellan, Anthony Dissen, Amy Good, and Brittany Porter.
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The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.
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