Harnessing the Entrepreneurial Spirit for a Plant-Based World with Matt Tullman: PYP 273

Matt Tullman wants 30% of the US population to go plant-based by the year 2030. And that's not an idle wish – Matt is doing something (a lot of things, actually) about it.

Matt is a long-time policy wonk, entrepreneur, bio-hacker, and venture capital guy. And he brings all these talents and outlooks to bear on the central problems of our time in history – all of which, he points out, can be solved or significantly improved by the switch to a plant-based diet.

If you're curious about Complement, his vitamin/omega-3 formulation specifically for vegans, Matt has offered a discount code to all Plant Yourself listeners. (I make no money from this transaction.)

In our conversation, we covered:

  • the dynamic tension between the laid-back outdoorsy Colorado lifestyle and the frenetic pace of the entrepreneur
  • why 30% plant-based is a monumental tipping point for economics, politics, and culture
  • developing end-to-end solutions in the digital education space
  • education is our most powerful problem-solving tool
  • our K-12 education system doesn't touch diet and lifestyle education
  • losing two loved ones to chronic disease, and the frantic phone call to his wife that followed
  • the importance of systems thinking
  • the significance of the question, “What does this precedent mean?”
  • Ray Dalio's machine metaphor
  • Matt's years of “quantified self” experimentation
  • bingeing on steak for creatine, and feeling terrible
  • cutting out all meat entirely, losing weight, and feeling great
  • Matt's experiences at 7Wire Ventures, and noticing that education was broken
  • the frivolity of most corporate wellness initiatives (Google's chefs, rather than dietitians)
  • keep the message simple: lose weight and gain energy
  • the pitch: “How many more weeks do you expect to live? Are you willing to take 2-3 weeks to test this?”
  • Matt's starters' guide email for people new to plant-based eating
  • how to make money as a plant-based practitioner or business owner
  • why the world's future health depends on entrepreneurs more than philanthropists
  • the importance of mentors
  • Matt's generous offer to mentor you – yes, you!
  • Complement – to protect vegans from health issues related to possible dietary deficiencies
  • why vegans may be at risk for B-12, D-3, and DHA/EPA deficiencies (I'm skeptical, and I think it showed in my questions, but I haven't examined the science closely enough to trust my own opinion)
  • and much more…

Enjoy, add your voice to the conversation via the comment box or audio recording box below, and please share – that's how we spread our message and spread our roots.

Talk Back


AlpineOrganics.co – Matt's company that makes Complement

Save 50% on your first order of Complement (I get no referral fee for sharing this)

30 by 30

Matt's personal website: Tullman.org

7Wire Ventures

The Honest Stand – plant-based cheese company

Miyoko's Kitchen – plant-based cheese company

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The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.


Thanks to Plant Yourself podcast patrons
– Kim Harrison
– Lynn McLellan
– Anthony Dissen
– Brittany Porter
– Dominic Marro
– Barbara Whitney
– Tammy Black
– Amy Good
– Amanda Hatherly
– Mary Jane Wheeler
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– Rachel Behrens
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– Tina Ahern
– Jen Vilkinofsky
– David Byczek
– Michele X
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– Viktoriya Dolomanova
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– Val Linnemann
– Nick Harper
– Stephanie Halmes
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– Martha Bergner
– Nikole Ramsay
– Susan Ahmad
– Molly Levine
– The Inscrutable Harry R
– Susan Laverty the Panda Vegan
– Craig Covic
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– Karen Bury
– Heather Morgan
– Ashley Corcoran
– Kelly Michiya
– DeAnne Norton
– Bonnie Lynch of Plant Happy Oregon
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– Isa Tousignant
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– Erin Greer
– Alicia Davis
– AvIvA Lael
– Heather O'Connor
– Carollynne Jensen
– Sheri Orlekoski of Plant Powered for Health
– Karen Smith
– Scott Mirani
– Karen and Joe Crabtree
– Tanya Lewis
– Kirby Burton
– Theresa Carrell
– Kevin Macaulay
– Elizabeth Rothschild
– Kelly Baker Miracle
– Ann Jesse
– Sheryl Dwyer
– Jenny Hazelton
– Valerie Pelletier
– Peter W Evans
– Colleen Harrison
– Justine Divett
– Joshua Sommermeyer
– Dennis Bird
for your generous support of the podcast.


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5 Responses to “Harnessing the Entrepreneurial Spirit for a Plant-Based World with Matt Tullman: PYP 273”

Read below or add a comment...

  1. Melanie says:

    Would love to try Complement but cannot find the code anywhere. Also, I could hear no difference between the new and old microphone. 🙂

    • Howard says:

      Hi Melanie,

      Thanks for the mic feedback! I think I just saved $200 🙂

      I completely forgot about the coupon code! I’ve just emailed Matt, and will update the page once he replies.

  2. Nigel Davies says:

    I thought the new mike sounded clearer but don’t think the difference is worth $200 🙂

    An aside – your link to willridenour.com (above) is not working.

    • Howard says:

      Thanks, Nigel, for the feedback. I agree with you. And thanks for pointing out the broken link – now fixed, as far as I can tell.

  3. Nigel Davies says:

    Oops – microphone not Mike! (previous message)

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