I personally wouldn’t have been able to predict that the guy behind Lunchables an Slim Jim jerky sticks would be the one who might save the planet.

But Rody Hawkins, muscle physiologist, consultant to the meat industry for decades, nutrition wonk, and pioneer in shelf-stable food technology, has just launched a plant-based meat replacement company that’s getting global attention for the quality and environmental benefits of its product.

In case you missed it: Rody is no vegan. He supports animal agriculture. He thinks that animal protein is a healthy food for humans, much more so than carbs (yes, I will be sending him copies of Proteinaholic and Whole and The Low Carb Fraud, which he promised to read).