The Strategic Passion of a Bunch of “Lonely and Powerful Vegans” with Darina Bockman: PYP 299

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Darina Bockman is a business mover-and-shaker; a Senior Finance Director at CBRE, and a long-time vegan activist.

She felt split; on the one hand, committed to helping her organization succeed and achieving personal career success, and on the other hand, representing her views on animal rights, human health, and environmental stewardship through plant-based advocacy.

And it occurred to her that there might be others like her; leaders in corporate management who happened to be vegan (or, if you prefer, vegans who happen to be in corporate management).

In 2014, Bockman created the LinkedIn group, Vegan Leaders in Corporate Management. The group grew rapidly (as of five minutes ago, there were 3125 members), and quickly morphed from a “support group” to a platform for strategy and best practice sharing to promote vegan advancement in their organizations.

Bockman is co-author of the “Vegan Leaders Playbook,” a comprehensive consulting and communication guide for corporate leaders who want to move their organizations to a more plant-based-friendly position. It's a free download at VeganLeaders.com, and well worth the read, even if you want to pursue activism on a local and non-corporate basis.

In our conversation, we talked about the cutting edge of the vegan movement in the workplace; the elements that predict success in a vegan initiative; and their new support program to help leaders achieve maximum impact on their organizations, and through their organizations, the world.

Enjoy, add your voice to the conversation via the comment box or audio recording box below, and please share – that's how we spread our message and spread our roots.

Links

Vegan Leaders in Corporate Management LinkedIn Group

VeganLeaders.com

Sick to Fit – new book by Josh LaJaunie and Howard Jacobson, PhD

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Announcements

Sick to Fit is now available for purchase on the Amazon Kindle store! Please grab your copy for just 99 cents. Don't wait too long; we're planning on dropping the price to Free 🙂

Here's our description of the book

  • If you’re overweight or obese…
  • If you’re constantly tired, bloated, constipated, achy, sluggish, depressed, or anxious…
  • If you’re diabetic or pre-diabetic…
  • If your doctor keeps warning you about the risk of cancer, heart disease, or other lifestyle- reversible calamity…
  • If you’re constantly worried about your blood pressure, weight, insomnia, eating habits…

But you still find it next to impossible to stick to a healthy diet, exercise, and lifestyle plan…

Then you might be going about things the wrong way.

Let’s face it – despite a flood of information and advice, we’re getting sicker and fatter all the time. That’s because the vast majority of “conventional” advice is outdated, wrong-headed, and just plain ineffective.

Within this storm of bad news and bad advice, there’s a growing tribe of outliers who have managed to lose hundreds of pounds, reverse “impossible to cure” diseases, and even – to their own shock and delight – become fit and high-performing athletes.

Their stories don’t get a lot of media attention, because they aren’t selling anything. No pills, powders, or potions. No expensive workout gadgets. No late night informercial magic formulas.

They simply rediscovered some basic, natural truths about the human animal. What we’re designed to eat. How we’re designed to move. And how we’re meant to think and feel.

When we get away from our natural heritage, we suffer. When we return to it, we thrive.

Read Sick To Fit to discover how Josh LaJaunie went from a 420-pound food addict to the cover of Runner’s World magazine, as well as live appearances on Good Morning America and The Today Show.

Discover the simple secrets for a healthy life that have transformed dozens of members of the Missing Chins Run Club and clients of WellStart Health from sick and sad to fit and fulfilled.

In Sick To Fit, you’ll learn:

  • the one food rule that banishes confusion, eliminates the need to count calories or restrict portion size, and makes you impervious to the marketing and clickbait BS perpetrated by the food industry
  • how to honor your culture and heritage without suffering from the diseases that are killing your people (coming from the Bayou of South Louisiana, Josh knows a thing or two about being a foodie)
  • how to use social and family pressure to get stronger and more committed
  • how to prevent self-sabotage after initial success
  • how to start exercising safely if you’re overweight (by 20 or 200 pounds)
  • the four-question FAST Assessment (the “Swiss Army Knife” of sustainable behavior change)
  • how to master life’s stressors so they don’t turn into binges
  • how to never “fall off the wagon” again – even if you’ve failed at dozens of diets before
  • and much more…

Written with behavioral health expert Howard Jacobson, PhD, Sick To Fit combines Josh’s journey with cutting edge nutritional, exercise, neurological, and habit science.

Sick To Fit is your roadmap to better health and a more joyful life.

“Sick To Fit is a captivating, inspiring and practical story of an epic transformation. And don’t be deceived by how entertaining this page-turner of a book is. What you’re about to have fun reading is scientifically proven, and it just might change your life.”
Ocean Robbins, Author, 31-Day Food Revolution CEO, Food Revolution Network http://foodrevolution.org

“A diet book with lots of information leaves you with lots of information. But a book that teaches you how to change your dietary and lifestyle habits – and do it in a way that is compelling, engaging, and eminently practical – a book like that can change your life.

“Sick to Fit takes everything that we know about what makes people change in business and life, and applies it to eating and lifestyle habits. I've read a tremendous number of books on diet, fitness, and health – and this one is the best.”
Peter Bregman, Author, Leading with Emotional Courage, CEO, Bregman Partners http://peterbregman.com

Ready to embark on your Big Change journey?

WellStart Health launches another cohort in early January 2019. Find out more and apply here.

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Music

The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.

Gratitudes

Thanks to Plant Yourself podcast patrons
– Kim Harrison
– Lynn McLellan – Anthony Dissen – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Christine Nielsen – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Viktoriya Dolomanova – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Julianne Rowland – Stu Dolnick – Sara Durkacs – Kelly Cameron – Wayne Pedersen – Leanne Peterson – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – RuthAnn Funderburk – Mischa Rosen – Michael Worobiec – Alicia Lemus – Val Linnemann – Nick Harper – Stephanie Halmes – Bandana Chawla – Martha Bergner – Nikole Ramsay – Susan Ahmad – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Ashley Corcoran – Kelly Michiya – DeAnne Norton – Bonnie Lynch of Plant Happy Oregon – Sabine Kurtzhals – Nigel Davies – Marian Blum – Teresa Kopel – Shell Routledge – Julian Watkins – Brid O'Connell – Brian Sheridan – Shannon Herschman – Cate Rolls – Linda Ayotte – Julie Lang – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – AvIvA Lael – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Tanya Lewis – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Kelly Baker Miracle – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Valerie Pelletier – Peter W Evans – Colleen Harrison – Justine Divett – Joshua Sommermeyer – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Valarie Hummel – Deb Coscia – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Günter Schmid – Marjorie Lewis – Kelly Moulden – Tricia Adams
for your generous support of the podcast.

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