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Cool Beans and Indoor Agriculture: Tyler Mayoras on PYP 469

I'm suspicious of many things, including weather forecasts and bestselling diet books. But topping the list are capitalism and trying to solve problems that were caused by technology with more technology.

So I was eager to ask today's guest, Tyler Mayoras, some skeptical questions.

Tyler is CEO of Cool Beans, a company that makes some of the cleanest, healthiest, plant-based food around. Inspired to become vegan four years ago after reading about the damage animal agriculture was causing to the planet, Tyler struggled to find the time to make healthy, plant-based food for himself.

There were plenty of frozen convenience foods around, but none that targeted the growing health-conscious, plant-based consumer sector. So he put his money where his mouth was, and started a company to create such a line of products.

With three kinds of WFPB burritos in gluten-free wraps, Cool Beans went to market in May 2020 and is now in 900 stores. Convinced by the work of Will Bulsiewicz, MD, author of Fiber Fueled, about the importance of a wide variety of plant foods for gut health, each Cool Beans burrito contains at least 17 different plants.

But still, there's that whole capitalism thing. Can an investment-based company really do good without compromising its values in the marketplace? Can it provide returns to ordinary people, and not just continue to enrich the already-wealthy?

We talked about various financial instruments that can democratize, to some extent at least, access to early-stage investing. These include crowdfunding investing sites, and SPACs.

Tyler, in addition to being a CEO, is also an investor in many other food-related companies, including several involved in indoor agriculture.

Again, this makes me nervous. Given my desire to live in connection to the earth, what do we lose when we shift from fields to factories? Will geographic diversity be replaced by vast industrial monocultures, where every bite is a commodity?

Isn't this another case of overusing technology to solve another problem caused by technology – kind of like Elon Musk's plan to save us from the earth by moving us to Mars?

Perhaps. But what's missing from my analysis is just how bad the situation is right now. Between decades of land mismanagement, the drawdown of our aquifers, and the instability of the climate and consequent unpredictability of agricultural yields, we may need a big dose of indoor agriculture just to continue to feed us while we buy time to solve the underlying problems.

Indoor ag has certain advantages, Tyler explained, among them a much lower and more efficient water usage and local production and distribution, vs our current system of shipping almost all the produce sold in the US from California.

So listen in, see what you think, and share your comments at


Cool Beans

Fiber Fueled, by Will Bulsiewicz, MD

Renewal Mill

Social Nature

Field Agent – for consumers | for brands



Looking for Transformational Change?

You know how when you discovered plant-based eating, you basically went, “Holy shit, how come the entire healthcare system isn't totally embracing this as one of the most powerful keys to disease prevention and reversal!”?

That's how I feel now about a psychological approach to transformational change called “Memory Reconsolidation.” Few psychologists have heard about it, and when they do hear the radical transformations it can bring about in a very short time, they're often skeptical to the point of disbelief.

But I've added Memory Reconsolidation work to my own coaching, and can attest to its amazing efficacy. So much so, that I'm devoting the next year to mastering it, studying with the best clinicians and teachers in the world, and then introducing it into health coaching through my trainings.

Right now, I want to triple my coaching practice to get more and more opportunities to do this work. And I'm lowering my fees – a lot – to make it easier for people to work with me.

If you're interested in working with me (and willing to commit to a minimum of 2 months), click the link below to open the form in a new browser tab and I'll get back to you within 3 business days.

Yes, I'm interested in Memory Reconsolidation Coaching.

You CAN Change Other People!

Well, that's what Peter Bregman and I claim in our provocative book of that title.

What we really mean is, you can help the people around you make behavioral changes in their own best interests. If you think you're powerless to help people change, it's because you've been going about it the wrong way.

Discover our straightforward, replicable process here: You Can Change Other People.

Audiobook: Use the Weight to Lose the Weight

Listen to Josh LaJaunie and me narrate our latest audiobook, about how to start moving when you're obese.

It's $10, and Josh and I split it evenly 🙂

Tip Jar

This podcast is not underwritten by advertising, so I can experience complete editorial autonomy without worrying about pissing off the person paying the bills. Instead, I pay the bills, with your help. It's free for those who can't afford to pay, and supported by those who can. You can contribute to the growth and improvement of the podcast by clicking the “Support on Patreon” or “Donate” buttons on the right to help out.


The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website,


Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Sara Durkacs – Kelly Cameron – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – Mischa Rosen – Michael Worobiec – AvIvA Lael – Alicia Lemus – Val Linnemann – Nick Harper – Bandana Chawla – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Nigel Davies – Marian Blum – Teresa Kopel – Julian Watkins – Brid O'Connell – Shannon Herschman – Linda Ayotte – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Peter W Evans – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Marjorie Lewis – Tricia Adams – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Stacey Stokes – Ben Savage – Michael K – David Hughes -Coni Rodgers – Claire England – Sally Robertson – Parham Ganchi – Amy Dailey – Brian Tourville – Mark Jeffrey Johnson – Josie Dempsey – Caryn Schmitt – Pamela Hayden – Emily Perryman – Allison Corbett – Richard Stone – Lauren Vaught of Edible Musings – Erin Hastey – Sean Owens – Sagar Naik – Erika Piedra – Danielle Roberts – Michael Leuchten – Sarah Johnson – Katharine Floyd – Meryl Fury – for your generous support of the podcast.


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