Eric Krieg spent decades in the belly of the beast; the benefits industry beast, that is. Until one day he asked a profoundly inconvenient question: “Am I doing the right thing?”
By way of answer, he left his job as a traditional broker and went rogue, revealing the ethically questionable practices of the benefits industry to the world.
And, putting his career where his mouth is, he formed the anti-brokerage: Risk International, a firm that advises companies on how to navigate the benefits industry, and make decisions in their own best interests. Rather than getting paid on commission, Risk International is fee-for-service; a rare case of financial transparency in the health benefits world.
OK, you're wondering, what the heck is a benefits broker doing on a podcast that features doctors, activists, farmers, and behavioral scientists?
Turns out that Krieg's industry may hold the key to real reform of the American healthcare system; the kind of reform that can enable lifestyle medicine and plant-based nutrition to take their rightful place as first-line treatments rather than fringe options or afterthoughts.
In our hard-hitting conversation, which is much more exciting than you might imagine, we covered:
- the dirty little secret of benefits brokers: they're the sales arm of the insurance industry
- the invisible conflicts of interest that warp client service and smash any pretense of fiduciary responsibility
- the farce of end-of-year insurance rate hike negotiations
- the death by paper cuts of incremental annual increases
- the hammered middle class: meager raises don't keep up with increased health costs
- insurance companies don't take on risk – huh?
- insurance company stocks have a 50% rate of return over the last few years
- brokerage industry also flush – consolidation vs M&A
- private equity money in brokerage, and very healthy margins
- it's just the clients and employees who are suffering
- why Econ 101 isn't working: normal consumerism doesn't apply in a third party payer system
- 50% of all healthcare costs in the US paid by the federal government (medicare and medicaid)
- the Amazon/JP Morgan/Berkshire Hathaway bombshell: “we can't take this anymore”
- the disruption on the horizon: Walmart and CVS
- the future will challenge the standard ways of accessing healthcare
- we spend the most and are 37th in healthcare quality
- the top-1o systems are all single payer
- insurance companies are not going to survive, because they provide commodity value at best
- how to shake up and improve the system
- what organizations can do to stop getting fleeced
- you can find waste and fat in your healthcare spend 100% of the time
- “facts rule the day”
- how employees can have an impact
- and much more…
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Links
Eric Krieg's article in Crain's Business Cleveland
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