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On the road from Marshall, Texas to MSY airport in New Orleans, Josh LaJaunie and I (shown, left, after surviving the Crescent City Classic 10k and attaining new personal records) tried out a concept that we've been playing with for about a year.

Josh came up with it originally (not that no one's ever thought it before, but he was the first person who articulated it in a way that empowered me to make good decisions based on it).

And the more I applied it, the more it started looking like the Unified Field Theory of How to Be an Authentic Human.

The concept is Naturally Attainable Quantities. (When we have a book and a TV show and a media empire, we'll probably abbreviate it as NAQ and copyright it and paste it on shirt and hats and temporary tattoos and stuff.)

We apply the concept to a bunch of questions, including:

  • how much bone broth should we consume?
  • what about candy?
  • bread?
  • beans?
  • sweet potatoes?
  • kale?
  • how much should we exercise?
  • what kinds of exercise?
  • how hard should we exert ourselves?
  • and much more…

I hope you enjoy the conversation, and that the concept of NAQ helps you as much as it's helped me.

Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.


Josh's Website:

HealthFest – Marshall Texas

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Thanks to Plant Yourself podcast patrons
– Kim Harrison
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for your generous support of the podcast.


Ready to embark on your Big Change journey?

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The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website,


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10 comments on “Josh LaJaunie on Naturally Attainable Quantities: PYP 210

  1. Ann says:

    I LOVE me some J-Dog! Josh’s “coon-ass” logic cuts through my mental pretzel thinking, providing a very clear answer as to why peanut butter on a bagel is actually a “luxury” food.

    1. Amy May says:

      ?? I’ll never eat my peanut butter bagel with the same eyes, or taste buds again!

  2. Gina Brantley says:

    Howard and Josh, I’m going to go ahead and put it out there that this single podcast episode has changed me permanently! After following you guys along with many other plant-based leaders for about a year, my struggle to stay diligently on a plant-based plan has been a roller coaster. However, now that I have heard Josh put things into the most basic, simple perspective, I have been fully driven and successful in my attempts since the day this episode aired. All the scientific details regarding the health benefits of this lifestyle can be so overwhelming, so the profound clarity provided by your relaxed conversation is refreshing and extremely motivating. Thanks so much for sharing this with the world!

    1. Howard says:

      Wow, Gina, what a gift you’ve given us with that comment! I know Josh will be as excited as I am to read it 🙂

      Best of luck to you, and please keep me informed about your journey! ()

    2. Amy May says:

      Ditto ditto ditto!

  3. Amy May says:

    PRECIOUS…in every way, shape, and form!

    Definition of precious
    : of great value or high price
    : highly esteemed or cherished
    : excessively refined
    : great, thoroughgoing

  4. Cynthia Crumlish says:

    I love Josh LaJaunie. Always so surprising and 1000% authentic! Naturally sustainable quantities. Now THAT is food for thought and serious consideration.

    1. Cynthia Crumlish says:

      Attainable…I meant to write. But sustainability might work here as well!

      1. Howard says:

        Agreed! Actually, “sustainable” kind of works better, but I need an A word for the acronym NAQ 🙂

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