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Normalizing Plant-Based Eating with Gwyn Whittaker: PYP 341

Gwyn Whittaker is a change-maker, and for the past several years she's deployed her considerable “get-it-done” skills to the plant-based movement.

Whittaker is CEO of Greenfare Cafe in Herndon, Virginia, which is the only 100% whole-food, plant-based (WFPB), organic restaurant either of us has ever heard of. (If you know of one, please let me know in the comments section so I can give it a shout-out!)

From a career as an engineer and entrepreneur in the intelligence community, she pivoted to nutrition and health after the untimely and tragic death of her 50-year-young fiancé in 2010. Upon discovering Forks Over Knives and getting introduced to T. Colin Campbell (by me, apparently, although I confess to not remembering ;), Whittaker rolled up her sleeves and devoted her energy to bringing the message – and taste – of healthy plant-based food to the wider world.

From her financial assistance with Nelson Campbell's film Plant Pure Nation, to executive producing the recent release The Game Changers, Whittaker's energy has helped spread the word to millions.

What I wanted to talk with her about, though, was the strategy and impact of Greenfare, a restaurant that bucks the trend of making plant-based food more acceptable to the mass market (think Veggie Grill and their fried entrees, and the Impossible/Beyond/Miyoko's products).

Greenfare is uncompromising in its adherence to strict WFPB standards. Her goal is not to convince us that plant-based eating is just as decadent and delicious as “regular” dietary choices. Instead, it's to point the way to a restaurant of the future, that feeds us well without compromising our health. (What a concept!)

We talked about this strategy, and the impact of the restaurant on normalizing plant-based eating in its community.

We discussed the Yelp phenomenon that vegans often rate the food as less tasty than meat-eaters, and how so many vegans are ensnared in the “pleasure trap” described by Doug Lisle and Alan Goldhamer's book of that name.

And how life gets so much better when we eliminate the junk and animal products from our diets.

Enjoy this conversation with an inspiring mover, shaker, and plant-based visionary!

Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.

Links

Greenfare Cafe

Greenfare on Facebook | Instagram | Yelp

The Pleasure Trap – by Doug Lisle and Alan Goldhamer

Physician's Committee for Responsible Medicine – 21 Day Kickstart

Plant Pure Nation documentary

The China Study – by T. Colin Campbell, PhD, and Thomas M Campbell, MD

Whole: Rethinking the Science of Nutrition – by T. Colin Campbell (with an assist by me 😉 )

The Greenfare Shopping App (Access Code: EATPLANTS)

Fruitive: Plant-based, organic restaurant chain

Courtland Milloy's WaPo article about Greenfare

The Game Changers documentary

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Music

The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.

Gratitudes

Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Anthony Dissen – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Christine Nielsen – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Viktoriya Dolomanova – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Julianne Rowland – Stu Dolnick – Sara Durkacs – Kelly Cameron – Wayne Pedersen – Leanne Peterson – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – RuthAnn Funderburk – Mischa Rosen – Michael Worobiec – Alicia Lemus – Val Linnemann – Nick Harper – Stephanie Halmes – Bandana Chawla – Martha Bergner – Nikole Ramsay – Susan Ahmad – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Ashley Corcoran – Kelly Michiya – DeAnne Norton – Bonnie Lynch of Plant Happy Oregon – Sabine Kurtzhals – Nigel Davies – Marian Blum – Teresa Kopel – Shell Routledge – Julian Watkins – Brid O'Connell – Brian Sheridan – Shannon Herschman – Cate Rolls – Linda Ayotte – Julie Lang – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – AvIvA Lael – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Tanya Lewis – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Kelly Baker Miracle – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Valerie Pelletier – Peter W Evans – Colleen Harrison – Justine Divett – Joshua Sommermeyer – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Valarie Hummel – Deb Coscia – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Günter Schmid – Marjorie Lewis – Kelly Moulden – Tricia Adams – Ian Cramer – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Rachelle Kennedy – Joan Bornstein – Diana Goldman – Stacey Stokes – Ben Savage – Michael K – Hollie Butler – David Hughes – for your generous support of the podcast.

Disclosure

This post may contain amazon affiliate links. I may receive amazon gift certificates from your actions on such links.

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Tip Jar

This podcast is not underwritten by advertising, so I can experience complete editorial autonomy without worrying about pissing off the person paying the bills. Instead, I pay the bills, with your help. It's free for those who can't afford to pay, and supported by those who can. You can contribute to the growth and improvement of the podcast by . Click the “Support on Patreon” or “Donate” buttons on the right to help out.

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Music

The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.

Gratitudes

Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Sara Durkacs – Kelly Cameron – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – RuthAnn Funderburk – Mischa Rosen – Michael Worobiec – AvIvA Lael – Alicia Lemus – Val Linnemann – Nick Harper – Bandana Chawla – Martha Bergner – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Bonnie Lynch of Plant Happy Oregon – Sabine Kurtzhals – Nigel Davies – Marian Blum – Teresa Kopel – Julian Watkins – Brid O'Connell – Shannon Herschman – Linda Ayotte – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Peter W Evans – Justine Divett – Joshua Sommermeyer – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Valarie Hummel – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Marjorie Lewis – Tricia Adams – Ian Cramer – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Stacey Stokes – Ben Savage – Michael K – David Hughes -Coni Rodgers – Claire England – Sally Robertson – Parham Ganchi – Amy Dailey – Brian Tourville – Mark Jeffrey Johnson – Josie Dempsey – Caryn Schmitt – Pamela Hayden – Emily Perryman – Allison Corbett – Richard Stone – Lauren Vaught of Edible Musings – Erin Hastey – Sean Owens – Sagar Naik – Erika Piedra – Danielle Roberts – Michael Leuchten – Sarah Johnson – for your generous support of the podcast.

Disclosure

This post may contain amazon affiliate links. I may receive compensation from your actions on such links. It don't cost you a dime, tho.

4 comments on “Normalizing Plant-Based Eating with Gwyn Whittaker: PYP 341

  1. Rob Caire says:

    Check out Be Raw Food + Juice in Dallas, Texas

    1. Howard says:

      Will do, next time I’m in town. Do you have a web link?

  2. Deb M says:

    Wow, what a great interview!! Lots of great information and resources were mentioned and I appreciated the links above as well. I would like to be part of planning and carrying out a 10 or 21 day Kickstart here in the Phoenix, Arizona area in 2020. Just need a few others to make it happen (and ideally a plant based doc to be the main promoter).

    1. Howard says:

      Thanks for the kind words, Deb! I guess just get in touch with PCRM and they can set you up.

      Have you checked https://www.plantbaseddoctors.org/ for a local PB MD?

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