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PYP 065: Alissa Bilfield and Adam Aronovitz on The Cookbook Project, Starting a Big-Hearted Non-Profit on a Tiny-Ass Budget, and the Problem as the Solution

alissa-bilfield  adam-aronovitzAlissa Bilfield and Adam Aronovitz are co-founders of The Cookbook Project, an amazingly inspiring, effective, and elegant not-for-profit dedicated to the fine mostly-lost art of home cooking.

With projects in 35 US states and over 20 countries around the world, Alissa and Adam are empowering communities to reclaim their culinary roots and break free from the industrial food system that creates disease, dependence, and displacement.

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In this inspiring conversation, we cover:

  • how Adam discovered the link between Western junk diets and failure to thrive in school
  • why Alissa sees food as an environmental sustainability problem just as significant as fossil fuel consumption
  • how a couple of young activists started a global non-profit on a shoestring budget
  • why so many traditional cuisines have been abandoned in favor of KFC culture, and how to turn that around globally
  • the importance of working with and through “key informants” in each community
  • several surprising benefits of learning how to cook (and a few obvious ones)
  • how “The Problem is the Solution” thinking can turn a whole generation of at-risk urban youth into the regenerative engines of their communities
  • the importance of “small wins” for long-term behavior change
  • the link between an honored traditional food culture and empowered women
  • the Catch-22 of food deserts, and what's really the stumbling block to improving inner city diets
  • the strategy of “Sunday Plans” that can help anyone eat better on a tight time budget
  • and much more…

Enjoy, comment, and please share!

And if you're inspired to get involved, clicked the link below to find out more.

 Links

TheCookbookProject.org

 

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You CAN Change Other People!

Well, that's what Peter Bregman and I claim in our provocative book of that title.

What we really mean is, you can help the people around you make behavioral changes in their own best interests. If you think you're powerless to help people change, it's because you've been going about it the wrong way.

Discover our straightforward, replicable process here: You Can Change Other People.

Audiobook: Use the Weight to Lose the Weight

Listen to Josh LaJaunie and me narrate our latest audiobook, about how to start moving when you're obese.

It's $10, and Josh and I split it evenly 🙂

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Music

The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.

Gratitudes

Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Sara Durkacs – Kelly Cameron – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – Mischa Rosen – Michael Worobiec – AvIvA Lael – Alicia Lemus – Val Linnemann – Nick Harper – Bandana Chawla – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Nigel Davies – Marian Blum – Teresa Kopel – Julian Watkins – Brid O'Connell – Shannon Herschman – Linda Ayotte – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Peter W Evans – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Marjorie Lewis – Tricia Adams – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Stacey Stokes – Ben Savage – Michael K – David Hughes -Coni Rodgers – Claire England – Sally Robertson – Parham Ganchi – Amy Dailey – Brian Tourville – Mark Jeffrey Johnson – Josie Dempsey – Caryn Schmitt – Pamela Hayden – Emily Perryman – Allison Corbett – Richard Stone – Lauren Vaught of Edible Musings – Erin Hastey – Sean Owens – Sagar Naik – Erika Piedra – Danielle Roberts – Michael Leuchten – Sarah Johnson – Katharine Floyd – Meryl Fury – for your generous support of the podcast.

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2 comments on “PYP 065: Alissa Bilfield and Adam Aronovitz on The Cookbook Project, Starting a Big-Hearted Non-Profit on a Tiny-Ass Budget, and the Problem as the Solution

  1. Judi Bilfield Baldwin says:

    Extremely enlightening, very educational, and important information! You both have so much to offer through The Cookbook Project!

  2. Judi Bilfield Baldwin says:

    The questions were very relevant and revealing, bringing forth invaluable information.

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