Alissa Bilfield and Adam Aronovitz are co-founders of The Cookbook Project, an amazingly inspiring, effective, and elegant not-for-profit dedicated to the fine mostly-lost art of home cooking.
With projects in 35 US states and over 20 countries around the world, Alissa and Adam are empowering communities to reclaim their culinary roots and break free from the industrial food system that creates disease, dependence, and displacement.
In this inspiring conversation, we cover:
- how Adam discovered the link between Western junk diets and failure to thrive in school
- why Alissa sees food as an environmental sustainability problem just as significant as fossil fuel consumption
- how a couple of young activists started a global non-profit on a shoestring budget
- why so many traditional cuisines have been abandoned in favor of KFC culture, and how to turn that around globally
- the importance of working with and through “key informants” in each community
- several surprising benefits of learning how to cook (and a few obvious ones)
- how “The Problem is the Solution” thinking can turn a whole generation of at-risk urban youth into the regenerative engines of their communities
- the importance of “small wins” for long-term behavior change
- the link between an honored traditional food culture and empowered women
- the Catch-22 of food deserts, and what's really the stumbling block to improving inner city diets
- the strategy of “Sunday Plans” that can help anyone eat better on a tight time budget
- and much more…
Enjoy, comment, and please share!
And if you're inspired to get involved, clicked the link below to find out more.
You CAN Change Other People!
Well, that's what Peter Bregman and I claim in our provocative book of that title.
What we really mean is, you can help the people around you make behavioral changes in their own best interests. If you think you're powerless to help people change, it's because you've been going about it the wrong way.
Discover our straightforward, replicable process here: You Can Change Other People.
Audiobook: Use the Weight to Lose the Weight
Listen to Josh LaJaunie and me narrate our latest audiobook, about how to start moving when you're obese.
It's $10, and Josh and I split it evenly 🙂
This podcast is not underwritten by advertising, so I can experience complete editorial autonomy without worrying about pissing off the person paying the bills. Instead, I pay the bills, with your help. It's free for those who can't afford to pay, and supported by those who can. You can contribute to the growth and improvement of the podcast by clicking the “Support on Patreon” or “Donate” buttons on the right to help out.
The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.
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