Robert Cheeke was a scrawny, scrappy teenager who embraced veganism – and raised hell in the process.
Born to a family deeply steeped in animal agriculture, he took a different path. And all his life, Robert has kept that rebellious spirit alive in the service of health, fitness, and compassion.
His new book, Shred It!, is an encyclopedic reference for people who want to become fit and ripped – low body fat, fully developed muscles.
Yeah, it's got workout routines, photos of exercises, eating plans, and recipes – but the book starts with an impassioned plea to the reader: Don't Be Average.
In our conversation, Robert and I cover:
- the importance of finding our passion
- the ways we can lie to ourselves, and how to develop transparency and accountability in our journeys of self-development
- the idiocy of trying to get fit without a workable plan
- Robert's childhood in the 4H club – and what he values from that experience
- the mixed messages he received about animals as a child
- why he once burned a $50 bill in front of his father – and what that taught him about effective activism
- how his advice – and professional results – changed after studying with T Colin Campbell
- the one person he really wants to reach with his message
- and much more…
Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.
Robert's website: VeganBodyBuilding.com
Robert's first book: Vegan Bodybuilding and Fitness
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New Audiobook: Use the Weight to Lose the Weight
Listen to Josh LaJaunie and me narrate our latest audiobook, about how to start moving when you're obese.
It's $10, and Josh and I split it evenly 🙂
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The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.
Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Anthony Dissen – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Christine Nielsen – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Sara Durkacs – Kelly Cameron – Wayne Pedersen – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – RuthAnn Funderburk – Mischa Rosen – Michael Worobiec – AvIvA Lael – Alicia Lemus – Val Linnemann – Nick Harper – Bandana Chawla – Martha Bergner – Susan Ahmad – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Kelly Michiya – DeAnne Norton – Bonnie Lynch of Plant Happy Oregon – Sabine Kurtzhals – Nigel Davies – Marian Blum – Teresa Kopel – Julian Watkins – Brid O'Connell – Shannon Herschman – Linda Ayotte – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Tanya Lewis – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Valerie Pelletier – Peter W Evans – Colleen Harrison – Justine Divett – Joshua Sommermeyer – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Valarie Hummel – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Günter Schmid – Marjorie Lewis – Kelly Moulden – Tricia Adams – Ian Cramer – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Rachelle Kennedy – Diana Goldman – Stacey Stokes – Ben Savage – Michael K – Hollie Butler – David Hughes -Coni Rodgers – Claire England – Sally Robertson – Parham Ganchi – Amy Dailey – Brian Tourville – Mark Jeffrey Johnson – Josie Dempsey – Caryn Schmitt – Pamela Hayden – Emily Perryman – Olga Szydarowska – Allison Corbett – Richard Stone – Lauren Vaught of Edible Musings – Erin Hastey – Sean Owens – Sagar Naik – Erika Piedra – Danielle Roberts – for your generous support of the podcast.
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