NEW: Plant Yourself merch designed by my daughter, Yael Zivan.

PYP 106: Corey Rennell on Food as the Foundation of a New Economy

Corey-RennellCorey Rennell doesn't do things halfway.

After discovering that what passes for convention wisdom on the topic of nutrition is a contradictory, confusing, reductionist mess, he stopped listening and started looking for himself.


A nutrition major, Corey researched the biology of food; studied elite athletes; examined the dietary patterns of our closest relatives, chimpanzees;and craziest of all, traveled the world in search of a Common sense around food shared by traditional and indigenous peoples.

He discovered the optimal human diet, yes, but he also discovered that diet divorced from community is a rootless leaf.

The diet: “Eat mostly whole fresh fruits and vegetables.”

The community ethos: “Treat others the way you want to be treated.”

While that sounds familiar, like perhaps a version of The Golden Rule, it turns out that it's decidedly NOT the basis of the current food economy, nor any other part of the functional apparatus of our culture. In other words, we like the sound of it, but not its real-world implications.

Returning home, Corey co-founded a food company, Core Foods, that strives to provide the right food in the right way. Going into the interview, I thought I had a pretty good idea of what that meant. But as we talked, I realized that my own concepts were cramped and timid compared to Corey's grand vision of The Way Things Can Be.

I hope our conversation inspires you as much as it has inspired me. We covered:

  • the world's first (perhaps) produce-only restaurant
  • turning vegetarian at 7 after watching Bambi
  • the “bouncing bubble” of diet fads
  • the “three-body problem” of nutrition and the limitations of human research
  • the misuse of correlational data
  • first-hand reports of the diets of subsistence tribes
  • the role of meat in traditional diets (and why that was hard for Corey to hear)
  • what we can learn about diet and physiology from chimpanzees
  • why simple and sexy are such important food adjectives
  • why real subsistence tribes try to avoid hunting (think risk/reward)
  • growing up with a values-oriented diet in Alaska
  • reconceptualizing economics as collective stewardship of our world rather than the invisible hand of competition (the “thousand-year test”)
  • the problem of non-perishable money
  • the absence of individuality in traditional tribes
  • “How do we solve this together?” – the inspiration for Core Foods' 100% reinvestment model
  • The thing that's more fundamental than diet
  • how to measure the true health of an economy
  • the blessing of a Kickstarter campaign
  • “We do not sell our future for our present” – why they don't sell equity in Core Foods
  • why ethical business is more competitive than standard business practices
  • the most important value: access to healthy food
  • the breakfast project
  • the corrosive nature of health compromises
  • the challenges with distributing health food in the current food system
  • reinventing how fresh food is distributed
  • giving away their business model (even to McDonalds!)
  • educating people to want high quality foods
  • “using fear as a compass”
  • focusing on fresh rather than healthy
  • and much more…


The music for today’s show was generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians. It can be found on his first CD, titled Will Ridenour. You can learn about Will, listen to more tracks, and buy music on his website,

Intro/outro track: Dance of Peace (Sabali Don)


Fascinating article on Corey and Core Foods in Forbes magazine (of all places)

Sacred Economics, by Charles Eisenstein – on amazon, for sale, with me getting a wee affiliate kickback

Sacred Economics, by Charles Eisenstein – readable online, for free, with no registration or any strings attached, with me getting nothing save an oceanic feeling of love and kinship)

The Yoga of Eating, by Charles Eisenstein – on amazon

The More Beautiful World Our Hearts Know is Possible, by Charles Eisenstein

Looking for Transformational Change?

You know how when you discovered plant-based eating, you basically went, “Holy shit, how come the entire healthcare system isn't totally embracing this as one of the most powerful keys to disease prevention and reversal!”?

That's how I feel now about a psychological approach to transformational change called “Memory Reconsolidation.” Few psychologists have heard about it, and when they do hear the radical transformations it can bring about in a very short time, they're often skeptical to the point of disbelief.

But I've added Memory Reconsolidation work to my own coaching, and can attest to its amazing efficacy. So much so, my team and I are studying with the best clinicians and teachers in the world, with the goal of introducing it into our health coaching training.

If you're interested in experiencing the magic of memory reconsolidation coaching with me or a member of my team trained in the process, click the link below to open the form in a new browser tab. Someone will get back to you within 3 business days.

Yes, I'm interested in Memory Reconsolidation Coaching.

You CAN Change Other People!

Well, that's what Peter Bregman and I claim in our provocative book of that title.

What we really mean is, you can help the people around you make behavioral changes in their own best interests. If you think you're powerless to help people change, it's because you've been going about it the wrong way.

Discover our straightforward, replicable process here: You Can Change Other People.

Audiobook: Use the Weight to Lose the Weight

Listen to Josh LaJaunie and me narrate our latest audiobook, about how to start moving when you're obese.

It's $10, and Josh and I split it evenly 🙂

Tip Jar

This podcast is not underwritten by advertising, so I can experience complete editorial autonomy without worrying about pissing off the person paying the bills. Instead, I pay the bills, with your help. It's free for those who can't afford to pay, and supported by those who can. You can contribute to the growth and improvement of the podcast by clicking the “Support on Patreon” or “Donate” buttons on the right to help out.


The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website,


Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Sara Durkacs – Kelly Cameron – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – Mischa Rosen – Michael Worobiec – AvIvA Lael – Alicia Lemus – Val Linnemann – Nick Harper – Bandana Chawla – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Nigel Davies – Marian Blum – Teresa Kopel – Julian Watkins – Brid O'Connell – Shannon Herschman – Linda Ayotte – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Peter W Evans – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Marjorie Lewis – Tricia Adams – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Stacey Stokes – Ben Savage – Michael K – David Hughes -Coni Rodgers – Claire England – Sally Robertson – Parham Ganchi – Amy Dailey – Brian Tourville – Mark Jeffrey Johnson – Josie Dempsey – Caryn Schmitt – Pamela Hayden – Emily Perryman – Allison Corbett – Richard Stone – Lauren Vaught of Edible Musings – Erin Hastey – Sean Owens – Sagar Naik – Erika Piedra – Danielle Roberts – Michael Leuchten – Sarah Johnson – Katharine Floyd – Meryl Fury – for your generous support of the podcast.


This post may contain amazon affiliate links. I may receive compensation from your actions on such links. It don't cost you a dime, tho.

Leave a Reply

Your email address will not be published. Required fields are marked *