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Sonia FaruqiSonia Faruqi had spent her entire life preparing for a career on Wall Street. She grew up fascinated by the acquisition and accumulation of nice possessions. She studied government and economics at Dartmouth College. And she landed a prize job out of college as a consultant at an investment bank.

She was living her dream.


Sonia Faruqi_Book ImageWhen the great recession of 2008 hit, and Faruqi was laid off, she took a break to consider her career options and next moves. As luck would have it, she found herself volunteering for a couple of weeks on an organic dairy farm in Canada. And that short stint changed everything…

Fast forward seven years, and Faruqi is now an investigative journalist of our broken system of animal agriculture. Her book, Project Animal Farm, documents her travels and her experiences at a variety of farms: from large industrial factory farms in the US to small organic operations to overseas animal production facilities of various types and sizes.

In our conversation, Faruqi and I discussed her unusual journey and the lessons she feels compelled to share with the world. We covered:

  • her journey from materialism to advocacy for animal welfare
  • what she saw on that first organic dairy farm that troubled her
  • the prevalence of artificial insemination of farm animals, and the shocking consequences
  • the evil of “Ag-Gag” laws
  • “there's no law that distinguishes a pig from a table”
  • the health dangers of our industrial agricultural dependency
  • why she supports large-scale pastoral animal agriculture even though she herself is a vegetarian
  • some solutions to the problem
  • and much more…

Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.


Project Animal Farm – the book


The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.

It can be found on his first CD, titled Will Ridenour.

You can learn about Will, listen to more tracks, and buy music on his website,

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