Susan Benigas is executive director of the American College of Lifestyle Medicine (ACLM) and founder of the Plantrician Project. Through these and other efforts, Susan is in the forefront of the movement to educate doctors about the healing power of diet and lifestyle.
Susan got into this world as a marketer (which parallels my own path). She discovered firsthand how important marketing chops are to getting the word out about health in her work on St. Louis' Hooked on Health initiative, and her corporate health promotion business, Amp it Up for Life.
What I really admire about Susan is her energetic optimism. It's a quality I find in leaders who succeed in creating change against all odds. In our conversation, we discuss those odds, and the stakes, and why lifestyle medicine and the healing power of a whole food, plant-based diet will ultimately prevail.
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We covered:
- what it's like to be a marketer in a clinician's world
- the challenges involved in reaching – and influencing – health professionals
- the growing attendance and importance of the International Plant-based Nutrition Healthcare Conference (which she also founded, in her spare time ;))
- changing the system that profits from disease, not health
- the “big tent” approach of the True Health Initiative
- how to find a plant-based doctor near you
- her ability to get so much done
- how HMOs and insurance companies need to change to foster health rather than disease management
- progress to date
- how you can influence your own doctor to be curious about lifestyle medicine
- and much more…
Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.
Links
American College of Lifestyle Medicine
The Plantrician Project
International Plant-based Nutrition Healthcare Conference
Plant Yourself Podcast Interview with ACLM President, David Katz, MD
Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.
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Gratitudes
Big thanks to iTunes reviewer Texas Vegan, who gave the show 5 stars and wrote:
“I have been listening to these podcasts for awhile. I think they are awesome! Howard does an excellent job asking his guests all the questions I would be curious about. I really loved the podcast with Kathy Hester. After listening I wanted to buy every cookbook of hers!!! She sounded so nice and authentic! Thank you Howard for having such an array of great guests that I enjoy listening to every week!”
Thanks, Texas Vegan! I'm humbled and so gratified that you enjoy the podcast. I'll definitely let Kathy know that she has a fan in the Lone Star State!
And huge thanks to Plant Yourself Podcast Patrons Tammy Black and Gio Argentati. Your generous contributions allowed me to purchase comfortable stereo headphones, which make the interviews and long editing sessions much more pleasurable!
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Music
The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.
Disclosure
This post may contain amazon affiliate links. I may receive amazon gift certificates from your actions on such links.
Looking for Transformational Change?
You know how when you discovered plant-based eating, you basically went, “Holy shit, how come the entire healthcare system isn't totally embracing this as one of the most powerful keys to disease prevention and reversal!”?
That's how I feel now about a psychological approach to transformational change called “Memory Reconsolidation.” Few psychologists have heard about it, and when they do hear the radical transformations it can bring about in a very short time, they're often skeptical to the point of disbelief.
But I've added Memory Reconsolidation work to my own coaching, and can attest to its amazing efficacy. So much so, that I'm devoting the next year to mastering it, studying with the best clinicians and teachers in the world, and then introducing it into health coaching through my trainings.
Right now, I want to triple my coaching practice to get more and more opportunities to do this work. And I'm lowering my fees – a lot – to make it easier for people to work with me.
If you're interested in working with me (and willing to commit to a minimum of 2 months), click the link below to open the form in a new browser tab and I'll get back to you within 3 business days.
Yes, I'm interested in Memory Reconsolidation Coaching.
You CAN Change Other People!
Well, that's what Peter Bregman and I claim in our provocative book of that title.
What we really mean is, you can help the people around you make behavioral changes in their own best interests. If you think you're powerless to help people change, it's because you've been going about it the wrong way.
Discover our straightforward, replicable process here: You Can Change Other People.
Audiobook: Use the Weight to Lose the Weight
Listen to Josh LaJaunie and me narrate our latest audiobook, about how to start moving when you're obese.
It's $10, and Josh and I split it evenly 🙂
Tip Jar
This podcast is not underwritten by advertising, so I can experience complete editorial autonomy without worrying about pissing off the person paying the bills. Instead, I pay the bills, with your help. It's free for those who can't afford to pay, and supported by those who can. You can contribute to the growth and improvement of the podcast by clicking the “Support on Patreon” or “Donate” buttons on the right to help out.
Music
The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.
Gratitudes
Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Sara Durkacs – Kelly Cameron – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – Mischa Rosen – Michael Worobiec – AvIvA Lael – Alicia Lemus – Val Linnemann – Nick Harper – Bandana Chawla – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Nigel Davies – Marian Blum – Teresa Kopel – Julian Watkins – Brid O'Connell – Shannon Herschman – Linda Ayotte – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Peter W Evans – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Marjorie Lewis – Tricia Adams – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Stacey Stokes – Ben Savage – Michael K – David Hughes -Coni Rodgers – Claire England – Sally Robertson – Parham Ganchi – Amy Dailey – Brian Tourville – Mark Jeffrey Johnson – Josie Dempsey – Caryn Schmitt – Pamela Hayden – Emily Perryman – Allison Corbett – Richard Stone – Lauren Vaught of Edible Musings – Erin Hastey – Sean Owens – Sagar Naik – Erika Piedra – Danielle Roberts – Michael Leuchten – Sarah Johnson – Katharine Floyd – Meryl Fury – for your generous support of the podcast.
Disclosure
This post may contain amazon affiliate links. I may receive compensation from your actions on such links. It don't cost you a dime, tho.
Howard, Thank You for another information packed podcast. Keep them coming 🙂
Thank You