Matt Tullman wants 30% of the US population to go plant-based by the year 2030. And that's not an idle wish – Matt is doing something (a lot of things, actually) about it.
Matt is a long-time policy wonk, entrepreneur, bio-hacker, and venture capital guy. And he brings all these talents and outlooks to bear on the central problems of our time in history – all of which, he points out, can be solved or significantly improved by the switch to a plant-based diet.
If you're curious about Complement, his vitamin/omega-3 formulation specifically for vegans, Matt has offered a discount code to all Plant Yourself listeners. (I make no money from this transaction.)
In our conversation, we covered:
- the dynamic tension between the laid-back outdoorsy Colorado lifestyle and the frenetic pace of the entrepreneur
- why 30% plant-based is a monumental tipping point for economics, politics, and culture
- developing end-to-end solutions in the digital education space
- education is our most powerful problem-solving tool
- our K-12 education system doesn't touch diet and lifestyle education
- losing two loved ones to chronic disease, and the frantic phone call to his wife that followed
- the importance of systems thinking
- the significance of the question, “What does this precedent mean?”
- Ray Dalio's machine metaphor
- Matt's years of “quantified self” experimentation
- bingeing on steak for creatine, and feeling terrible
- cutting out all meat entirely, losing weight, and feeling great
- Matt's experiences at 7Wire Ventures, and noticing that education was broken
- the frivolity of most corporate wellness initiatives (Google's chefs, rather than dietitians)
- keep the message simple: lose weight and gain energy
- the pitch: “How many more weeks do you expect to live? Are you willing to take 2-3 weeks to test this?”
- Matt's starters' guide email for people new to plant-based eating
- how to make money as a plant-based practitioner or business owner
- why the world's future health depends on entrepreneurs more than philanthropists
- the importance of mentors
- Matt's generous offer to mentor you – yes, you!
- Complement – to protect vegans from health issues related to possible dietary deficiencies
- why vegans may be at risk for B-12, D-3, and DHA/EPA deficiencies (I'm skeptical, and I think it showed in my questions, but I haven't examined the science closely enough to trust my own opinion)
- and much more…
Enjoy, add your voice to the conversation via the comment box below, and please share – that's how we spread our message and spread our roots.
Links
AlpineOrganics.co – Matt's company that makes Complement
Save 50% on your first order of Complement (I get no referral fee for sharing this)
Matt's personal website: Tullman.org
The Honest Stand – plant-based cheese company
Miyoko's Kitchen – plant-based cheese company
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Music
The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.
Gratitudes
Thanks to Plant Yourself podcast patrons
– Kim Harrison
– Lynn McLellan
– Anthony Dissen
– Brittany Porter
– Dominic Marro
– Barbara Whitney
– Tammy Black
– Amy Good
– Amanda Hatherly
– Mary Jane Wheeler
– Ellen Kennelly
– Melissa Cobb
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– David Byczek
– Michele X
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– Joshua Sommermeyer
– Dennis Bird
for your generous support of the podcast.
Disclosure
This post may contain amazon affiliate links. I may receive amazon gift certificates from your actions on such links.
Looking for Transformational Change?
You know how when you discovered plant-based eating, you basically went, “Holy shit, how come the entire healthcare system isn't totally embracing this as one of the most powerful keys to disease prevention and reversal!”?
That's how I feel now about a psychological approach to transformational change called “Memory Reconsolidation.” Few psychologists have heard about it, and when they do hear the radical transformations it can bring about in a very short time, they're often skeptical to the point of disbelief.
But I've added Memory Reconsolidation work to my own coaching, and can attest to its amazing efficacy. So much so, that I'm devoting the next year to mastering it, studying with the best clinicians and teachers in the world, and then introducing it into health coaching through my trainings.
Right now, I want to triple my coaching practice to get more and more opportunities to do this work. And I'm lowering my fees – a lot – to make it easier for people to work with me.
If you're interested in working with me (and willing to commit to a minimum of 2 months), click the link below to open the form in a new browser tab and I'll get back to you within 3 business days.
Yes, I'm interested in Memory Reconsolidation Coaching.
You CAN Change Other People!
Well, that's what Peter Bregman and I claim in our provocative book of that title.
What we really mean is, you can help the people around you make behavioral changes in their own best interests. If you think you're powerless to help people change, it's because you've been going about it the wrong way.
Discover our straightforward, replicable process here: You Can Change Other People.
Audiobook: Use the Weight to Lose the Weight
Listen to Josh LaJaunie and me narrate our latest audiobook, about how to start moving when you're obese.
It's $10, and Josh and I split it evenly 🙂
Tip Jar
This podcast is not underwritten by advertising, so I can experience complete editorial autonomy without worrying about pissing off the person paying the bills. Instead, I pay the bills, with your help. It's free for those who can't afford to pay, and supported by those who can. You can contribute to the growth and improvement of the podcast by clicking the “Support on Patreon” or “Donate” buttons on the right to help out.
Music
The Plant Yourself Podcast theme music, “Dance of Peace (Sabali Don),” is generously provided by Will Ridenour, a kora player from North Carolina who has trained with top Senegalese musicians.
It can be found on his first CD, titled Will Ridenour.
You can learn about Will, listen to more tracks, and buy music on his website, WillRidenour.com.
Gratitudes
Thanks to Plant Yourself podcast patrons – Kim Harrison – Lynn McLellan – Brittany Porter – Dominic Marro – Barbara Whitney – Tammy Black – Amy Good – Amanda Hatherly – Mary Jane Wheeler – Ellen Kennelly – Melissa Cobb – Rachel Behrens – Tina Scharf – Tina Ahern – Jen Vilkinofsky – David Byczek – Michele X – Elspeth Feldman – Leah Stolar – Allan Kristensen – Colleen Peck – Michele Landry – Jozina – Sara Durkacs – Kelly Cameron – Janet Selby – Claire Adams – Tom Fronczak – Jeannette Benham – Gila Lacerte – David Donohue – Blair Seibert – Doron Avizov – Gio and Carolyn Argentati – Jodi Friesner – Mischa Rosen – Michael Worobiec – AvIvA Lael – Alicia Lemus – Val Linnemann – Nick Harper – Bandana Chawla – Molly Levine – The Inscrutable Harry R – Susan Laverty the Panda Vegan – Craig Covic – Adam Scharf – Karen Bury – Heather Morgan – Nigel Davies – Marian Blum – Teresa Kopel – Julian Watkins – Brid O'Connell – Shannon Herschman – Linda Ayotte – Holm Hedegaard – Isa Tousignant – Connie Haneline – Erin Greer – Alicia Davis – Heather O'Connor – Carollynne Jensen – Sheri Orlekoski of Plant Powered for Health – Karen Smith – Scott Mirani – Karen and Joe Crabtree – Kirby Burton – Theresa Carrell – Kevin Macaulay – Elizabeth Rothschild – Ann Jesse – Sheryl Dwyer – Jenny Hazelton – Peter W Evans – Dennis Bird – Darby Kelly – Lori Fanney – Linnea Lundquist – Emily Iaconelli – Levi Wallach – Rosamonde McAtee – Dan Pokorney – Stephen Leinin – Patty DeMartino – Mike and Donna Kartz – Deanne Bishop – Bilberry Elf – Marjorie Lewis – Tricia Adams – Nancy Sheldon – Lindsey Bashore – Gunn Marit Hagen – Tracey Gulledge – Lara Hedin – Meg from Mamasezz – Stacey Stokes – Ben Savage – Michael K – David Hughes -Coni Rodgers – Claire England – Sally Robertson – Parham Ganchi – Amy Dailey – Brian Tourville – Mark Jeffrey Johnson – Josie Dempsey – Caryn Schmitt – Pamela Hayden – Emily Perryman – Allison Corbett – Richard Stone – Lauren Vaught of Edible Musings – Erin Hastey – Sean Owens – Sagar Naik – Erika Piedra – Danielle Roberts – Michael Leuchten – Sarah Johnson – Katharine Floyd – Meryl Fury – for your generous support of the podcast.
Disclosure
This post may contain amazon affiliate links. I may receive compensation from your actions on such links. It don't cost you a dime, tho.
Would love to try Complement but cannot find the code anywhere. Also, I could hear no difference between the new and old microphone. 🙂
Hi Melanie,
Thanks for the mic feedback! I think I just saved $200 🙂
I completely forgot about the coupon code! I’ve just emailed Matt, and will update the page once he replies.
I thought the new mike sounded clearer but don’t think the difference is worth $200 🙂
An aside – your link to willridenour.com (above) is not working.
Thanks, Nigel, for the feedback. I agree with you. And thanks for pointing out the broken link – now fixed, as far as I can tell.
Oops – microphone not Mike! (previous message)