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Habit Science

Healing through Hypnosis with Grace Smith: PYP 290

When Grace Smith resolved to quit smoking in 2011, she began with the most common approaches: nicotine gum, the patch, going cold turkey (is there a vegan equivalent to that phrase?). 

When a single hypnotherapy session led her to quit that same day, she turned from a skeptic into a avid promoter. 

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Brian Wansink on Tricking Ourselves into Eating Better: PYP 288

Brian Wansink is hiding behind a tiny plate for a very good reason. He’s the researcher behind some of the most surprising findings in recent behavioral science, the most famous of these involving the interaction between plates and bowls and eating behavior.

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How to Engineer an Epic Transformation with Adam Sud, Joseph Alexander, Ken Lander, and Josh LaJaunie: PYP 285

I had the great privilege of moderating a panel discussion at Engine 2’s Plant-Stock event, held this year in Black Mountain, NC, over a weekend in August. The topic was, “Transformation and Recovery from Addiction.”

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Nourishing Our Brains and Preventing Dementia with Ayesha Sherzai, MD: PYP 279

Ayesha Sherzai, MD, is one half of Team Sherzai, along with her husband, Dean (also MD). She’s codirector of the Brain Health and Alzheimer’s Prevention Program at Loma Linda University, where she leads the Lifestyle Program for the Prevention of Neurological Diseases. She’s got three lifetime’s worth of degrees (preventive medicine, neurology, advanced research methodology, lifestyle and vascular brain diseases) as well as certificates from two cooking schools.

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How to Create Environmental Cues to Change Eating Habits

This video answers a question posed by a podcast listener: How can we set up cues in our environments that can reliably remind us to eat healthy?

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Three Words That Can Double Your Influence with Gregg Sparkman: PYP 268

A thought experiment: you walk into a restaurant wanting to encourage the patrons waiting on line to order – total strangers – to choose a plant-based option for lunch? And you can tell them one fact. What would it be, and how would you say it?

Take your time; I’ll wait.

[Jeopardy theme plays]

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The Counterintuitive Science of Wise Interventions with Gregory Walton, PhD: PYP 267

Gregory Walton has done some of the most groundbreaking social science research of the past decade. His “Wise Interventions” model utilizes brief, targeted experiences to permanently alter a mindset and create a cascading series of life events.

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Ending Self-Deception and Becoming Real with Bethany Stec Janicek: PYP 263

Bethany Stec Janicek grew up on a Nebraska pig farm, on a diet of meat and dairy and cheese and butter. Always bigger than her peers, she began dieting in elementary school, and suffered the anguish that came with always failing, always giving up, and always feeling disappointed in herself.

She was deeply disconnected from her true self, and masked her sense of inadequacy with a bubbly exterior and various coping mechanisms: food, cigarettes alcohol, clothing, and makeup. Everything in her life was literally or figuratively sugar-coated.

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Becoming a Brave Athlete with Simon Marshall and Lesley Paterson: PYP 262

Lesley Paterson, the “Scottish Rocket,” is a three-time world champion in off-road triathlon, an Ironman triathlon champ, a professional mountain biker, an athletic coach, and a world-class slinger of profanity.

Simon Marshall, her husband, is a sport and exercise psychologist at San Diego State, performance psychologist for BMC Racing, and a self-described “mid-pack endurance athlete.”

Together, Lesley and Simon comprise Braveheart Coaching, a service that gets athletes performing to their potential in spite of the “3-pound lump of crazy” that lives in their cranium.

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Saving America’s Healthcare System through WellStart Health: PYP 261

This episode is special to me, as I share the next phase of my journey and mission.

I’ve just joined WellStart Health as a co-founder, along with CEO Olivia Kelly, Chief Medical Officer Bojana Jankovic Weatherly, and Chief Brand Ambassador Josh LaJaunie. Our mission is, in Olivia’s words, to “put chronic disease out of business.”

We’re doing this through a potent combo of evidence-based protocols (like, eat more whole plants and less garbage), behavioral science (my title is Chief Behavioral Science Officer), crackerjack technology, and a network of coaches like Josh who have street cred based on their own struggles and journeys.

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