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Marketing

PYP 122: Howard Jacobson on Proteinaholic

Today, something a little different. To mark the publication of Proteinaholic, which I worked on with Garth Davis, MD, I wanted to talk about, well, Proteinaholic.

So since it’s my show, I grabbed the microphone – and stared at my mixer for about 20 minutes. Then I asked my wife, Mia, to come into the studio and help me.

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PYP 116: David Katz on Eliminating 80% of Disease, and Polar Bears in the Sahara

David Katz, MD, is a crusader on the front lines of health sanity in an insane culture. Somehow, he’s managed to command attention and respect from the mainstream media, as well as medical and governmental establishments, despite talking sense and not being on the take from industry.

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“Where Do You Get Your Protein?”

That question has become a joke in the plant-based community. Comic YouTube songs, Instagram memes of gorillas and weightlifters, and scathing cartoons showing the question asked by obese people stuffing their faces with McDonalds. When you’re initiated into the plant-based world, part of your catechism is a bunch of snappy replies: “Spinach has more protein…

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PYP 111: Micaela Karlsen on Popcorn, Gizmodo, and Nutritional Science

Micaela Karlsen is a lot more optimistic about the future of nutritional science than I usually am. Maybe it’s genetic, and she’s just more upbeat in general. Or maybe – and I fervently hope this is the case – her decade of experience in the world of nutritional research, policy, and public discourse leads to her see a bright future for our increasing understanding of how to eat.

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Monstrous Marketing: Debunking the Bulletproof Diet

As if paleo weren’t ridiculous and harmful enough, the latest fad diet book takes the trend to an extreme that includes lacing one’s morning coffee with butter and coconut oil. The Bulletproof Diet recommends 50-60% of calories from fat (or as the author Dave Asprey puts it, “healthy fats”), 20% from protein, and the rest…

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Monstrous Marketing: Unbrainwashing Gatorade Athletes

Welcome to a new Plant Yourself feature: Monstrous Marketing. Marketing is a huge part of the reason most people are overweight and sick. So marketing has to become a huge part of the solution. In Monstrous Marketing, I’ll be sharing examples of misleading and manipulative marketing around diet and lifestyle, and suggest ways to neutralize…

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Video: Bacon, the Fountain of Youth?

Is bacon actually good for us? A recent study, much touted on bacon lovers’ Facebook feeds and promoted by a variety of blogs and news websites, suggests that bacon can actually help us live longer. In this video, I follow the trail of the story, starting with Facebook and ending up at the original study (sources…

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