Plant Yourself merch designed by my daughter, Yael Zivan.

Conscious Entrepreneurship

Rip Esselstyn on Growing a Movement and Being Open to Opportunity: PYP 237

Rip Esselstyn is founder of Engine 2, a food and education company dedicated to eliminating chronic disease through a whole food, plant-based diet.

As Engine 2 continues to grow in influence and reach, Rip is stewarding the company to new opportunities. As a food brand associated with Whole Foods and an education provider to their employees, Engine 2 is poised to explode with Amazon’s purchase of Whole Foods this past year.

Read More

Rob Greenfield on Wearing Trash, Opting Out of Capitalism, and Waking Up to the Effects of Our Actions: PYP 234

Rob Greenfield has put the fun and friendly into environmental activism. Known for his eye-catching and media-worthy campaigns and adventures to wake people up to the destruction we’re causing to our planet, Rob brings a positivity and sense of humor and humility to what is too often a dreary scold-fest.

Rob was originally on track to live an opulent American dream, complete with nice stuff, fast car, big house, and enough money to do whatever he wanted. A life in which he never had to think about the downstream consequences of his actions, choices, and consumption.

Read More

Replacing Fear with Love, Losing 200 Pounds, and Finding Purpose with Russ L’Hommedieu: PYP 229

When we make a big change in our lives, it’s easy to forget who we were and how we thought before that change. Russ L’Hommedieu doesn’t have that problem – he’s got a public video record of his old ways of being and thinking: a 2 minute compilation video of his standup routine about the travails of obesity and dieting.

After selling his physical therapy practice, Russ began going to comedy open mics, and achieved some success with his “fat guy bemoaning his attempts at weight loss” routine. He’s funny, no question, but I can’t help but be saddened at the self-defeating attitude of the man in the video.

Then, 15 years ago, he became an accidental vegan and his weight loss accelerated and – for the first time ever – wasn’t reversed.

Read More

Living Life on Purpose with Vic Strecher: PYP 219

Vic Strecher was a stellar public health researcher and entrepreneur when his life lost all meaning. A professor at the University of Michigan, founder of the Center for Health Communication Research, and creator of an online health coaching company that was bought by Johnson & Johnson in 2008, Strecher was at the top of his game.

And then in 2010 his life fell apart when his daughter Julia died at the age of 21.

Read More

The Biogas Revolution with Alon Civier: PYP 216

Alon Civier is the Customer Experience Manager at HomeBiogas.com, an Israeli startup whose mission is to bring clean and elegant biogas technology to the world.

Read More

Putting Our Money Where Our Hearts Are with Lee Slonimsky: PYP 211

Lee Slonimsky is both a financial wizard and an accomplished poet. His abiding interests include social justice and animal welfare.

Lee has managed to fit all these skills, interests, and passions into a singular and impactful life. He’s the co-founder of Next Era Capital Partners LLC, the country’s first hedge fund majority owned by Native Americans. He uses his investment chops to shift the capitalist game from amassing resources at any cost to using capital as a tool to reorient business toward more life-sustaining practices.

Read More

Saving America by Reforming Health Insurance with Ken Beckman: PYP 200

Ken Beckman is an actuary in the health insurance field. (Now hang on, you non-math folks – this is going to be a lot more interesting (and accessible) than you might think. Give us a chance here… 🙂

After getting turned on to the health benefits of a plant-based diet, Ken began seeing the health insurance industry in a radically new light. If the best possible outcome is a slow decline mediated by appropriate drugs and timely procedures, then we’re probably doing OK.

Read More

Ed and Amanda Smith on Leadership, Community, and Health: PYP 198

Ed and Amanda Smith are the co-founders of Healthfest, a three-day annual event in a small Texas town that’s become an unlikely hub of plant-based nutrition in the United States.

Marshall, Texas, population 27,000, is smack in the middle of the “stroke belt.” Where beef is king, hunting is a rite of passage into manhood, and if it ain’t deep-fried, it ain’t food.

And there, where Ed served as mayor, is where they decided to bring plant-based knowledge and practice.

Read More

Telling the Plant-based Story to the World with Gene Stone: PYP 177

Gene Stone is the author of about 40 books (he wasn’t quite sure of the exact count), and has become the pre-eminent co-author on books in the plant-based and vegan genres, including Michael Greger’s runaway bestseller How Not to Die, Rip Esselstyn’s The Engine 2 Diet and My Beef with Meat, and a bunch of others.

Read More

The Power of One Plate at a Time with Ken Botts: PYP 176

Ken Botts has been in food service for over 35 years, since he discovered the financial rewards of frying chicken and slinging pizza as a teenager trying to pay for his own car insurance. At age 18, he discovered Diet for a Small Planet, by Francis Moore Lappé, and made the connection between the food we eat and the world we inhabit.

Read More