Olivia Kelly is CEO of WellStart Health, a startup wellness company whose foundation is a plant-centered diet. Armed with a “why not me?” attitude, a background in fitness and health, and a dream, Olivia co-founded WellStart Health to change the game in corporate wellness and healthcare.
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Sandi Kronick is founder and CEO of Eastern Carolina Organics (ECO), an innovative food hub company that connects medium-scale organic farmers with local and far-flung markets. Located in Durham, NC, ECO is part of a new breed of mission-driven for-profit companies looking to help us eat better within a capitalist framework.
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Nina Cooke is a performance coach who specializes in helping people find success, balance, and happiness in their lives by questioning their most subterranean beliefs and thought patterns. I met her through a mutual friend who shared with me how helpful Nina had been in showing him how to unlock his own potential.
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I goggled at my Facebook feed, early one December morning, when I read that Arnold Schwarzenegger, of all people, was advocating for a plant-based diet at the Paris climate talks. The “You hit like a vegetarian” actor, bodybuilder, and politician was the last person on earth I would have ever guessed to make such a statement.
paul-kertonRight after that, I turned on BBC World Service radio and started making my oatmeal. The interview in progress was with a soft-spoken, articulate, and passionate vegan bodybuilder from Norwich, UK named Paul Kerton. Kerton was responding to the Schwarzenegger story, and sharing his own, and was reaching roughly 300 million people with this message of life and hope.
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Jay Oliveira and Michelle Muench are pretty much poster children for an athletic, plant-based lifestyle. YouTube and Instagram stars, with tens of thousands of followers, Jay and Michelle share their philosophy, their fitness and food strategies, their often-salty opinions, and the ups and downs of their lives in a public and powerful way.
Both began their journey by watching Forks Over Knives, and they haven’t looked back. Jay practices Brazilian Jiu Jitsu competitively, while Michelle engages in daily yoga as a practitioner and instructor.
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Samantha Carrie Johnson, at age 30, has already accomplished several lifetimes worth of personal and social achievement. A chef, restauranteur, entrepreneur, actor, model, Miss Pennsylvania 2007, and MTV reality show star, Samantha devotes her energy and her time to raising consciousness, promoting plant-based health, and keeping her own life balanced.
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After 7 years in the emergency room and 15 years running a traditional medical clinic in suburban New Jersey, Dr. Ronald Weiss decided to radically change his practice.
He moved to a centuries-old working farm in rural New Jersey and began treating his patients with fresh, organic, sustainably grown produce.
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Corey Rennell doesn’t do things halfway.
After discovering that what passes for convention wisdom on the topic of nutrition is a contradictory, confusing, reductionist mess, he stopped listening and started looking for himself.
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Nelson Campbell is the eldest son of Dr. T. Colin Campbell, co-author of The China Study, and author of Whole, and The Low Carb Fraud. (I helped with those last two.) For the past two years, Nelson has been quietly working on a remarkable project with the potential to change everything for the better.
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Ben Chesler was finding – and fixing – broken food systems before he even got to college. As a freshman, Ben cofounded the Food Recovery Network, a non-profit that feeds the hungry with excess food from college dining halls. Now with chapters in over 100 colleges nationwide, it’s donated over 700,000 pounds of perfectly good food that would otherwise have gone to waste.
Now Ben’s at it again. The Brown University senior has cofounded Imperfect, a company dedicated to fixing another broken part of our food system.
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