Eric Krieg spent decades in the belly of the beast; the benefits industry beast, that is. Until one day he asked a profoundly inconvenient question: “Am I doing the right thing?”

By way of answer, he left his job as a traditional broker and went rogue, revealing the ethically questionable practices of the benefits industry to the world.

And, putting his career where his mouth is, he formed the anti-brokerage: Risk International, a firm that advises companies on how to navigate the benefits industry, and make decisions in their own best interests. Rather than getting paid on commission, Risk International is fee-for-service; a rare case of financial transparency in the health benefits world.