I goggled at my Facebook feed, early one December morning, when I read that Arnold Schwarzenegger, of all people, was advocating for a plant-based diet at the Paris climate talks. The “You hit like a vegetarian” actor, bodybuilder, and politician was the last person on earth I would have ever guessed to make such a statement.

paul-kertonRight after that, I turned on BBC World Service radio and started making my oatmeal. The interview in progress was with a soft-spoken, articulate, and passionate vegan bodybuilder from Norwich, UK named Paul Kerton. Kerton was responding to the Schwarzenegger story, and sharing his own, and was reaching roughly 300 million people with this message of life and hope.