Susan Benigas is executive director of the American College of Lifestyle Medicine (ACLM) and founder of the Plantrician Project. Through these and other efforts, Susan is in the forefront of the movement to educate doctors about the healing power of diet and lifestyle.
Susan got into this world as a marketer (which parallels my own path). She discovered firsthand how important marketing chops are to getting the word out about health in her work on St. Louis’ Hooked on Health initiative, and her corporate health promotion business, Amp it Up for Life.
What I really admire about Susan is her energetic optimism. It’s a quality I find in leaders who succeed in creating change against all odds. In our conversation, we discuss those odds, and the stakes, and why lifestyle medicine and the healing power of a whole food, plant-based diet will ultimately prevail.
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